![]() The rationale for the deal is simple: “The only companies we’re interested in have either ‘Tru’ or ‘Signal’ in their name,” Spiegel joked. All Tru Optik employees, just under 40 people, are joining TransUnion. Tru Optik CEO and founder Andre Swanston will report to Spiegel. “We worked very hard to become the strategic home for these guys,” Spiegel said. TransUnion declined to share the Tru Optik deal price, but Matt Spiegel, EVP of the marketing solutions and media vertical at TransUnion, said he wasn’t the only one knocking on Tru Optik’s door. TransUnion acquired marketing tech platform TruSignal in May 2019 and cross-channel marketing company Signal in August. This is the credit bureau’s third ad tech acquisition over the past year and a half. TransUnion has its eye on the cookieless future with its acquisition of Tru Optik, announced on Thursday.
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